«Велокульт 2026» — главная B2B-платформа для формирования будущего российской велоиндустрии
С 2 по 5 апреля в КВЦ «Патриот ЭКСПО» уже в шестой раз пройдет главная велосипедная выставка России «Велокульт», которая объединит производителей, дистрибьюторов, ритейлеров и экспертов индустрии. В 2026 году мероприятие расширяет свой формат: четырёхдневная В2В‑ и В2С‑ программа на крупнейшей выставочной площадке страны.
В фокусе мероприятия — не просто велосипед как товар, а комплексное видение развития индустрии. Организаторы создают платформу для обмена опытом, где лидеры рынка, технологические стартапы и эксперты смогут обсудить вызовы и возможности.
На «Велокульте 2026» будет представлена экспозиция из велосипедов всех категорий. Для привлечения аудитории, как и в предыдущие годы, будут проведены различные соревнования, спортивные турниры и показательные выступления.
Ключевые B2B-возможности для компаний-участников:
- Нетворкинг и расширение рынка сбыта: Экспозиция на крупнейшей выставочной площадке страны обеспечит прямой доступ к ключевым игрокам рынка — федеральным и региональным ритейлерам, оптовым покупателям. Это возможность заключить новые контракты и укрепить партнерскую сеть.
- Профессиональный дискурс и аналитика: Деловая программа выставки включает семинары и публичные дискуссии. Темы будут посвящены актуальному состоянию велосипедного рынка, его анализу, новым логистическим решениям, эффективному маркетингу и потребительским трендам.
- Демонстрация технологического лидерства: Компании представят новинки 2026 года и покажут свои коллекции обычным велосипедистам — основной аудитории выставки. Многие бренды дополнят презентации интерактивными активностями — тест-драйвами, розыгрышами, фирменными подарками и живым общением с инженерами и дизайнерами. Это не просто выставка, а возможность увидеть, как инновации превращаются в реальный велосипедный опыт.
- Также на выставке состоятся мастер-классы, выступления блогеров, спортсменов, специалистов, поднимающих вопросы развития велосипедного спорта, туризма и велоинфраструктуры.
Почему нужно участвовать?
- Доступ к широкой аудитории: любители, спортсмены, семьи, профессионалы;
- Возможность заключить сделки с новыми дилерами и оптовыми покупателями;
- Медиаохват: освещение в профильных СМИ и соцсетях.
«Велокульт 2026» — ваш шанс задать тренды велоиндустрии и укрепить позиции на рынке!
Venue
Patriot Exhibition Center
Exhibition has passed
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