Beauty Expo 2025

The most comprehensive and longest beauty fair in Taiwan 

The longest-running beauty expo in Taiwan's history, entering its 35th edition in 2025, is an iconic one-stop shopping platform for cosmetics in Taiwan, where the latest beauty and fashion trends can be captured. Through its comprehensive range of activities, this platform attracts attention from both the industry and academia, allowing you to fulfill various needs including beauty, makeup, skincare, nail care, eyelash products, and more. It is a premium event that you simply cannot afford to miss.

Tap into Taiwan‘s irresistible growing beauty market

• Taiwan's beauty and personal care market has seen steady growth, driven by rising incomes and increasing consumer interest in skincare, cosmetics, and haircare products.

• According to STATISTA's market insights, the beauty and personal care market in Taiwan reached USD 4.6 billion in 2022 and is projected to expand to USD 5.7 billion by 2027 (CAGR: 4.5%).

• Taiwan's beauty product imports exceed its exports, with the top seven sources being Japan, South Korea, France, the US, China, Germany, and Thailand.