32-я Международная выставка парфюмерно-косметической отрасли
Главное событие года в мире красоты и бизнеса в России и СНГ!
Это место, где рождаются идеи, заключаются контракты и формируется будущее бьюти-индустрии
15–18 октября 2025 в «Крокус Экспо» (Москва) пройдет 32-я международная выставка InterCHARM — ключевое событие для beauty-рынка, где определяются тренды на 2026 год. Детали для участников и посетителей.
Статистика и факты:
• 1600+ экспонентов из 20+ стран (рекорд за 32 года)
• 80 000+ посетителей (85% — директора и влияющие на закупки)
• 60 000 м² площадей (7 залов в павильоне 3)
• $512 млн — объем заключенных контрактов на прошлой выставке
Международное участие:
• Китай: 500+ компаний (крупнейший иностранный павильон)
• Корея: Технологии K-beauty и нейрокосметика
• Турция: Контрактное производство и халяльная косметика
• ОАЭ и Бразилия: Нишевые бренды и органические ингредиенты
Ключевые разделы:
1. CleanCHARM: Профессиональная бытовая химия (новинка 2025)
2. Green Valley: Эко-косметика и sustainable-бренды
3. R-Beauty: Российские производители (Гельтек, Icon Skin, MyMuse)
4. Production Solutions: Сырье, упаковка, оборудование для заводов
5. La Niche: Нишевая парфюмерия и ароматы
Тренды 2025:
• AI и цифровизация: Зеркала с анализом кожи, персонализированные рецепты
• Биоинженерия: Нейропептиды, ферментированные ингредиенты
• Эко-упаковка: Биоразлагаемые материалы и zero-waste решения
Деловая программа:
• 15 октября: Конференция «Косметика в России» (стратегии роста)
• 16 октября: «Как создать бьюти-бренд» (кейсы от успешных предпринимателей)
• 17 октября: Конференция по бытовой химии (новинка от АППИК БХ)
• 18 октября: Чемпионат России по парикмахерскому искусству
Для кого это мероприятие?
• Производители: Выход на дистрибьюторов из СНГ и Азии
• Ритейлеры: Поиск новинок для маркетплейсов (Ozon, Wildberries)
• Косметологи: Мастер-классы по эстетической медицине
• Стартапы: Презентация инноваций инвесторам
Venue
Crocus Expo
Organizer
ExpoVisionRusIndustrial sectors
Cosmetics, Personal Hygiene, Wellness
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