Международная выставка франшиз и инвестиционных возможностей
BUYBRAND — ключевое событие рынка франчайзинга, которое зарекомендовало себя как эффективная площадка для прямых переговоров между владельцами франшиз и инвесторами.
В 2026 году организаторы представляют обновленную концепцию: выставка переходит от массового подхода к умной сегментации аудитории. Для экспонентов это означает работу с посетителями, заранее распределенными по бизнес-задачам и инвестиционному потенциалу.
Почему стоит посетить или участвовать:
На одной площадке встретятся более 170 экспонентов и 5 000+ посетителей. Деловая программа включает 110+ спикеров — практиков и топ-менеджеров.
Главное нововведение 2026 года — разделение потоков посетителей на четыре категории:
«Старт»: Новички, ищущие свой первый бизнес.
«Развитие»: Опытные предприниматели, готовые открывать сеть (2-3 точки).
«Масштаб»: Крупные инвесторы, заинтересованные в мульти-юнит стратегиях и региональном развитии.
«Капитал»: Владельцы коммерческой недвижимости и фонды, ищущие капиталоемкие форматы (отели, фитнес, мастер-франшизы).
Благодаря новой навигации и сегментированной деловой программе, каждый участник попадает именно на те переговоры и лекции, которые соответствуют его опыту. Это превращает выставку в фабрику по подготовке качественных сделок.
Venue
Timiryazev Centre
Organizer
Компания EMTG
Prior to exhibition left
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