Beauty World Middle East 2024

BeautyWorld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing and one of the top 5 exhibitions worldwide.

With a deserved reputation as ‘where beauty meets business’, Beautyworld Middle East returns for its 28th edition. This world-leading event mixes innovation with path-breaking trends, and unites talented professionals with truly revolutionary products.

First and foremost, its exhibition enables attendees to experience and assess the latest products, innovative ingredients, cutting-edge solutions and technological advances, in a highly hands-on format. For example, scents will be represented firstly by the Signature Scent section, where the top international fragrance houses will display, and secondly by Quintessence, a segment dedicated to artistic and niche fragrances. Throughout, delegates can connect with retailers, distributors, manufacturers, traders and government agencies.

Alongside this, the Next in Beauty conference will address the intelligence, trends and technologies reshaping the sector, regionally and globally. Meanwhile, ‘Front Row by Nazih’ provides an alternative take, putting the audience at the heart of developments in areas such as hair, makeup and nails with stylish demonstrations and engaging expert talks.

New for 2024 is prestigepack, where a curated selection of companies will demonstrate innovation, creativity and quality in beauty packaging.

Other elements include the popular ‘Nail It! by Nazih’ competition, featuring outstanding example of nail artistry, and the respected Awards ceremony, that celebrates local and international beauty across 16 categories, and attracts hundreds of entrants.