IWF SHANGHAI is the largest UFI proved fitness trading event in Asia, which is annually organized during March in Shanghai and combined by trade, training, forum and competition for fitness.


By eight years operation, IWF 2027 will continue the theme of 'Technology, Innovation', expanding the exhibition scale and introduce health food, rehabilitation, winter sports and fitness apparel etc. to meet various buyers' demands.

To better create a platform for both exhibitors and buyers, IWF sets lots of service to promote domestic and oversea business, like Foreign OEM&ODM Trade, Matchmaking Meeting and free services such as ticket, accommodation, city travel and gym on-site checking etc.



Estimated Scale:

85,000 sqm Exhibiting Area

1000+ Brands

75,000+ Buyers

1,000+ Oversea Buyers



Review for 2025:



2025China (Shanghai) Int' I Health, Wellness, Fitness Expo (9th Edition) (In short: IWF SHANGHAI 2025), as the largest and most extensive fitness industry business exchange platform.



More than 100 special activities, which had practiced the Convention Format of "Think Tank + Competition + Training + Awards" innovatively;



More than 100 in-depth cooperation had achieved on site, gathering all kinds of resources effectively, and making the deep-business cooperation came true.



More than 300 industry leaders and top experts had taken the in-depth interpretation of the future direction of fitness industry.



2025 IWF has matched provincial and municipal associations and institutions precisely, and organized more than 600 high-quality dealers and 6000 clubs to participate in the exhibition and carried out a variety of forms of business matching activities.

Venue

Shanghai New International Expo Center (SNIEC)
Prior to exhibition left --:--:--

Among exhibitors

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